How Custom Jewelry Packaging Boosts Sales


Custom jewelry packaging is gaining popularity all over the world. Brands and companies thinking of launching or re-packaging their jewelry items invest time to design appropriate custom jewelry packaging. The Opt for custom jewelry boxes according to the product needs and the company’s requirements.  They are very effective in catching the attention of the target audiences. Provide maximum safety to the jewelry items packaged inside.

Some researchers have observed customer buying behavior for years and argue that packaging is more vital than the product itself. Undoubtedly, it is the first tangible thing they hold or set their eyes on. According to these researchers, custom packaging boxes help the customers evaluate the product quality and the company’s reputation in the market. For them, good packaging means a high-quality product manufactured by a revered company in the industry.

Boxes for Business

Custom boxes for businesses influence the perceived value of jewelry items. Once, a reputed jewelry brand lightened the signature color of their custom jewelry packaging boxes as a re-packaging move. This move caused the company to incur a loss, and their sales reduced by twenty percent in the respective year. The customers took this lighter shade as a faded color of poor packaging. They also thought that the quality of products placed inside these boxes was compromised.

Since the early twentieth century, the packaging industry has been aware of the ‘sensation transference’ concept. This concept acknowledges the existence of packaging and products as two different elements. But sometimes, customers get attached to certain packaging attributes emotionally. Tempering with these attributes can result in a loss, as in the example cited above.

The customers notice three elements in customized jewelry packaging, which include;

  1. The signature color of the brand
  2. The text, taglines, etc.
  3. Logos, images

These elements help customers recognize a particular brand and associate themselves with it. The jewelry items packed in dark-colored customized jewelry packaging are often perceived as luxurious and of high quality by the customer.

On the other hand, light-colored packaging represents inferior quality products. Custom jewelry packaging boxes, used by premium brands, often use the simplest styles in typography for printing the text. These brands mostly do not invest in elaborate designs. Instead, they focus on simple solid-colored printing with a focus on their logo or brand name.

Industry Trending Boxes

Nowadays, custom rigid packaging is widespread in the jewelry industry. These boxes are made from the sturdiest cardboard stocks. Premium brands make use of these boxes to target their niche segments of the market.

The brands invest in giving these custom boxes exclusive finishes and features. The most loved feature in custom rigid packaging is a magnetic closure. This feature allows a flawless opening and closing mechanism for this kind of packaging. The brands also add superior features and customization tools to these boxes to provide customers with a memorable unboxing experience.

Often recipients of these premium packaging custom boxes capture the entire unboxing experience through their smartphones and upload it on social media. These videos become trends on social media, and the respective brands enjoy maximum brand exposure.


Many jewelry brands are now switching to biodegradable custom jewelry boxes for business. These brands understand the importance of reducing litter from the planet. Most are actively taking part in this cause. There are many benefits of offering biodegradable custom boxes for jewelry brands. Since these stocks are durable, they are used for making sturdy custom packaging boxes for jewelry.

The print-friendly nature of these stocks allows the brands to use exclusive offset printing options for printing powerful visual content. To get precision in custom jewelry boxes, selecting the best packaging company is always suggested. Companies with proficient printing and packaging staff better understand the needs of their clients and provide solutions accordingly. Get more information about ClipnBox packaging experts if you seek innovative packaging solutions.

Author Bio

My name is Hadleigh Perez, and I have a keen interest in the field of writing. I have written a couple of articles on various gemstones related to fashion and would love to express my opinion on more such stones. Hope it has maximized your knowledge of gemstone jewelry and satisfied your quest to buy opal from an authentic place. We believe in quality and offer the same in our information and products.

Author Bio:
I am Shruti, and I have been working as Content Writer at Entranttechnologies for the past 2 years. My expertise lies in researching and writing both technical and fashion content. I have written multiple articles on Teen Patti Game development company and Ludo game over the past years and would love to explore more on the same in the future. I hope my work keeps mesmerizing you and helps you in the future.


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